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Aelva’s Story

Born from a desire to create jewelry that lasts, Aelva is the vision of husband-and-wife team John and Ruth. Frustrated by quickly-fading plated jewelry, we set out to craft pieces that stay beautiful through life’s everyday moments.

WhY Aelva

Why Choose Aelva

Long-Lasting Quality

Meaningful jewellery designed for frequent wear. It resists tarnishing, fading, and surface wear over time. PVD-coated stainless steel bonds firmly to the base metal, creating a finish that withstands scratches and daily use.

Jewellery designed to stay on throughout daily life. The PVD coating resists water and sweat exposure without degrading, helping maintain colour and finish during regular wear, including exercise and routine contact with moisture.

Made from hypoallergenic stainless steel, the sealed PVD surface limits metal exposure and reduces the risk of skin reactions, supporting comfortable wear for extended periods.

Pieces produced using a lower-impact coating process. PVD creates less waste and avoids many harmful chemicals used in traditional gold plating. Recycled metals and responsible packaging support more considered production.

You don’t have to choose between beauty, longevity, and sustainability—you get it all in every piece.

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