Terms of Service

Last updated: January 2026

These Terms of Service (“Terms”) govern your use of the Aelva website and the purchase of products from us. By accessing our website or placing an order, you agree to be bound by these Terms. Please read them carefully before using the website or making a purchase.

1. About us

This website is operated by Aelva Limited, trading as Aelva.

References to “we”, “us”, or “our” are to Aelva Limited. References to “you” are to the user or customer.

2. Eligibility and use of the website

By using our website, you confirm that you are at least 16 years old and legally capable of entering into binding contracts. If you are purchasing on behalf of a business, you confirm that you have authority to bind that business to these Terms.

You agree not to use our website:

• for any unlawful purpose or in any way that breaches applicable law or regulation;
• to infringe the intellectual property rights of any person;
• to transmit, distribute, or upload malware, viruses, or any harmful or disruptive code;
• to scrape, harvest, or otherwise extract data from the site by automated means without our prior written consent;
• to submit false, misleading, or fraudulent information, including payment details;
• to impersonate any person or misrepresent your affiliation with any person or organisation; or
• in any way that interferes with, degrades, or disrupts the website’s security, performance, or functionality.

We reserve the right to suspend or permanently terminate your access to the website, without notice or liability, where these Terms are breached or where we reasonably suspect misuse.

3. Products and availability

All products are offered subject to availability. We reserve the right to modify, discontinue, or withdraw any product or range at any time without notice and without liability to you.

We take reasonable care to ensure that product descriptions, images, dimensions, materials, and prices are accurate at the time of publication. However, we do not guarantee that all information is entirely free from error. Colours, finishes, and textures may vary slightly from those shown on screen due to differences in display settings, lighting conditions, and natural material variation. Such variations do not constitute a defect or grounds for return unless the goods are otherwise faulty or not as described.

Product listings on our website do not constitute a legally binding offer. A contract is formed only as set out in clause 4.

4. Orders and contract formation

When you place an order, you are making an offer to purchase products subject to these Terms. Placing an order does not guarantee acceptance.

A legally binding contract between you and us is formed only once we send you an order confirmation by email. We reserve the right, at our sole discretion, to:

• decline or cancel any order at any stage prior to despatch;
• limit quantities available per customer, household, or address;
• cancel orders where a pricing error, stock discrepancy, or system error has occurred; or
• cancel orders where we reasonably suspect fraud, misuse, or breach of these Terms.

If we cancel your order after payment has been taken, we will issue a full refund to your original payment method within 14 days. We will not be liable for any further loss or inconvenience resulting from such cancellation.

We will make reasonable efforts to notify you promptly if an ordered product becomes unavailable after your order has been accepted. In such cases, you will be offered a full refund or, where available, a suitable alternative.

5. Pricing and payment

All prices are displayed in the currency shown on the website and include applicable taxes (including VAT where applicable), unless otherwise stated. Delivery charges are not included in the product price and will be shown separately at checkout.

Prices and promotions are subject to change at any time without prior notice. The price applicable to your order is the price displayed at the time you place your order, subject to any correction of a pricing error as described in clause 4.

Payment is due in full at the time of ordering. We do not despatch goods until payment has been successfully processed.

Payment is processed securely by third-party providers, including Stripe and Klarna. We do not store your full payment card details. Where you choose to pay via Klarna, your payment arrangement is governed by Klarna’s own terms and conditions, and Klarna may conduct identity and credit checks. We are not responsible for Klarna’s decisions or for any charges arising from your agreement with Klarna.

If a payment is declined or reversed after goods have been despatched, we reserve the right to pursue recovery of the outstanding amount, including through debt collection or legal proceedings where necessary.

6. Promotions and discount codes

From time to time we may offer promotional discounts, codes, or offers (“Promotions”). The following general conditions apply to all Promotions unless the specific terms of an individual Promotion state otherwise. Where a specific Promotion sets out its own terms and conditions, those terms take precedence over the general provisions in this clause.

• Promotions are subject to availability and may be withdrawn or amended at any time without notice.
• Only one promotional code may be applied per order. Codes cannot be combined with any other offer, promotion, or discount unless expressly stated.
• Promotional codes have no cash value and cannot be exchanged for cash or credit.
• Codes are valid for single use only, per customer, unless otherwise specified.
• Any minimum spend threshold must be met at the time of payment, calculated after any returns or cancellations. If a subsequent return reduces the order value below the qualifying threshold, we reserve the right to deduct the value of the discount from any refund due.
• Promotions apply to full-price products only unless otherwise stated. They may not apply to sale items or specific product categories as indicated in the relevant Promotion terms.
• We reserve the right to cancel orders where a promotional code has been used fraudulently, in error, or in breach of these Terms.
• We reserve the right to limit the number of times any Promotion may be used in aggregate, and to withdraw a Promotion once that limit has been reached.

7. Pre-orders and backorders

7.1 Pre-orders

We may from time to time make products available for purchase before they are in stock (“pre-orders”). When you place a pre-order, you are entering into a contract to purchase the product subject to these Terms. Payment may be taken at the time of pre-order or at the time of despatch, as indicated at checkout.

Estimated availability dates for pre-order products are provided in good faith but are not guaranteed. If a pre-order product is delayed beyond its estimated availability date, we will notify you as soon as reasonably practicable and provide a revised estimated date. If the revised date is not acceptable to you, or if a product becomes permanently unavailable, you may cancel your pre-order and receive a full refund of any payment taken.

If we have not been able to fulfil a pre-order within a reasonable period from the original estimated availability date, and no revised date has been confirmed, you are entitled to cancel and receive a full refund without penalty.

7.2 Backorders

Where a product is temporarily out of stock at the time of ordering, we may accept your order on a backorder basis. This means we will hold your order and fulfil it as soon as stock becomes available. You will be notified at the time of ordering, or as soon as reasonably practicable thereafter, that your order is being held as a backorder, together with an estimated availability date where known.

Payment for backorders may be taken at the time of ordering or at the time of despatch, as indicated at checkout. If a backordered product becomes permanently unavailable or cannot be fulfilled within a reasonable period, we will notify you and issue a full refund of any payment taken.

You may cancel a backorder at any time before despatch by contacting us at [email protected]. Any payment taken will be refunded in full within 14 days of cancellation.

7.3 General

In all cases involving pre-orders or backorders, your statutory cancellation rights under clause 9 apply once goods have been delivered. The 14-day cancellation period begins on the date you receive the goods, not the date the order was placed.

8. Delivery

Delivery options, timescales, and costs are displayed at checkout and may vary depending on your location and the products ordered. Estimated delivery times are provided in good faith but are not guaranteed.

Risk in the goods passes to you upon delivery. Ownership of the goods passes to you upon receipt of full payment.

If delivery is delayed beyond the estimated timescale, please contact us. If a parcel is lost in transit, we will investigate with the carrier and, where the loss is confirmed, will offer a replacement or full refund at our discretion.

If a delivery attempt is unsuccessful due to circumstances within your control (for example, an incorrect address provided at checkout or failure to collect from a holding depot within the required period), we reserve the right to charge for redelivery or, where goods are returned to us, to deduct the cost of return from any refund due.

For international orders, you are responsible for any import duties, taxes, or customs charges levied by your country. We are unable to predict or be held responsible for such charges.

9. Cancellation rights (distance selling)

If you are a consumer based in the United Kingdom or European Union, you have the right to cancel your order without giving any reason under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (UK) or equivalent EU legislation.

The cancellation period begins when you receive your goods and expires 14 days later. To exercise this right, you must notify us of your decision to cancel within that 14-day period by contacting us at [email protected] or in writing to our registered address. You must then return the goods to us within 14 days of notifying us.

The right to cancel does not apply to:

• earrings or other pierced jewellery, which are excluded from the right to cancel for hygiene reasons once they have been received by you (see clause 10 for full details);
• goods that have been clearly personalised or made to your specification;
• goods that have been unsealed after delivery where return is unsuitable for health or hygiene reasons; or
• any other categories excluded under applicable law.

Where the right to cancel applies and is validly exercised, we will issue a refund in accordance with clause 10.

10. Returns, refunds, and faulty goods

10.1 Conditions for return

To be eligible for a return, items must be:

• returned within 14 days of you notifying us of your intention to return;
• unworn, unused, and in the same condition as when received;
• in their original packaging, where provided;
• with any tags or labels still attached, where applicable; and
• accompanied by proof of purchase.

We reserve the right to refuse a return or to make a deduction from your refund to reflect any diminution in the value of the goods caused by handling beyond what is necessary to inspect them. Where returned goods are received in a condition that renders them unsuitable for resale (for example, visibly worn, damaged, or with signs of use), we reserve the right to decline the return entirely and return the goods to you.

10.2 Earrings and hygiene exclusions

For hygiene reasons, earrings and other pierced jewellery cannot be returned or exchanged once received, unless they are faulty or not as described. This exclusion is permitted under the Consumer Contracts Regulations 2013 and will be clearly communicated at the point of purchase. This does not affect your statutory rights in respect of faulty goods.

10.3 Refund of postage costs

If you are exercising your right to cancel under clause 9, we will refund the cost of standard outbound delivery only. We will not refund any premium, express, or upgraded delivery charges you may have selected. Return postage costs are your responsibility unless the goods are faulty or not as described.

10.4 Refund processing

Once we have received and inspected the returned goods, we will process your refund within 14 days. Refunds will be issued to your original payment method. We will notify you by email once your refund has been processed. We are not responsible for delays caused by your bank or payment provider.

10.5 Faulty or incorrectly supplied goods

If goods arrive faulty, damaged, or not as described, please contact us within 30 days of receipt at [email protected] with a description and, where possible, photographs of the issue. Under the Consumer Rights Act 2015, you are entitled to:

• a full refund if you reject the goods within 30 days of receipt;
• a repair or replacement if you notify us after 30 days but within six months; or
• a partial or full refund if a repair or replacement is not possible or has failed.

For faulty or incorrectly supplied goods, we will cover the reasonable cost of return postage and will refund all outbound delivery charges paid.

10.6 How to initiate a return

To initiate a return, please contact us at [email protected] before sending any item back. We will provide you with return instructions. We strongly recommend returning goods via a tracked and insured service, as we cannot accept responsibility for items lost or damaged in transit on their way back to us.

11. Accounts

If you create an account with us, you are responsible for maintaining the confidentiality of your login credentials and for all activity carried out under your account. You must notify us immediately at [email protected] if you suspect any unauthorised access to or use of your account.

You agree to provide accurate, current, and complete information when registering and to keep your account details up to date. We reserve the right to suspend or permanently close accounts where misuse, breach of these Terms, or fraudulent activity is suspected, without prior notice and without liability.

12. Intellectual property

All content on this website, including but not limited to text, images, photographs, graphics, designs, logos, branding, and product descriptions, is owned by or licensed to Aelva Limited and is protected by copyright, trade mark, and other applicable intellectual property laws.

You may view, download, and print content from this website for your own personal, non-commercial use only. You may not reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any content without our prior written consent. Any unauthorised use may give rise to a claim for damages and may constitute a criminal offence.

13. User-generated content

Where you submit, upload, tag, or otherwise share content with us — including photographs, videos, reviews, testimonials, or written feedback (“User-Generated Content”) — you confirm that:

• you own the content or have all necessary rights and permissions to share it;
• the content does not infringe the rights of any third party, including intellectual property rights, privacy rights, or any other rights; and
• the content is not defamatory, obscene, offensive, or otherwise unlawful.

Where you expressly give your consent (for example, by checking a consent box, replying to a permission request, or confirming consent via social media or email), you grant Aelva Limited a non-exclusive, royalty-free, worldwide licence to use, reproduce, publish, display, adapt, and share your User-Generated Content for marketing, promotional, and editorial purposes. This may include use on our website, emails, social media channels, and digital advertising.

This licence does not transfer ownership of your content. You may withdraw consent at any time by contacting [email protected]. Withdrawal will not affect any lawful use made prior to withdrawal.

We reserve the right to moderate, edit, or remove User-Generated Content at our sole discretion and without notice, including where it breaches these Terms or applicable law.

14. Reviews and feedback

Customer reviews and feedback submitted through our website or third-party platforms are shared voluntarily and may be publicly visible. We reserve the right to moderate or remove reviews that are unlawful, defamatory, irrelevant, fraudulent, or otherwise in breach of these Terms or applicable guidelines. We will not alter the substance of any review.

15. Third-party services and links

Our website may contain links to third-party websites, services, or platforms. These links are provided for convenience only. We have no control over and are not responsible for the content, privacy practices, or terms of any third-party website. Your use of any third-party service is entirely at your own risk and is subject to that third party’s own terms and conditions.

We are not responsible for the acts or omissions of any third-party service provider, including but not limited to payment processors, delivery carriers, or review platforms.

16. Website availability and security

We aim to make our website available at all times but do not guarantee uninterrupted access. The website may be suspended, withdrawn, or restricted temporarily or permanently for operational, technical, or business reasons without notice.

You are responsible for ensuring that your devices and software are suitably protected against viruses and malicious code. We do not accept liability for any loss or damage arising from your use of the website or from any material posted on it by third parties.

17. Disclaimer and limitation of liability

Nothing in these Terms limits or excludes our liability where it would be unlawful to do so, including liability for:

• death or personal injury caused by our negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot be excluded or limited under applicable law.

Subject to the above, and to the fullest extent permitted by law, we are not liable for:

• any indirect, consequential, or incidental loss;
• loss of profit, revenue, data, goodwill, or business opportunity;
• losses arising from your misuse of the website or from events outside our reasonable control (including but not limited to acts of God, strikes, pandemics, postal disruptions, or supplier failures); or
• loss or damage resulting from your reliance on information published on the website.

Our total aggregate liability to you arising out of or in connection with any contract under these Terms shall not exceed the total amount paid by you for the relevant order.

18. Force majeure

We will not be liable for any delay or failure to perform our obligations under these Terms where such delay or failure arises from circumstances beyond our reasonable control, including but not limited to acts of God, war, civil unrest, pandemic, fire, flood, industrial action, failure of third-party suppliers or carriers, or government restrictions. In such circumstances, we will notify you as soon as reasonably practicable and will endeavour to minimise the impact on your order.

19. Privacy and data protection

Your use of the website and any submission of personal data is governed by our Privacy Policy, which forms part of these Terms. By using our website, you confirm that you have read and understood our Privacy Policy.

20. Alternative dispute resolution

If a dispute arises in connection with your order and cannot be resolved through our customer service team, you may be entitled to refer the matter to an Alternative Dispute Resolution (ADR) scheme. We will provide details of any applicable ADR scheme upon request.

If you are a consumer resident in the European Union, you may also use the European Commission’s Online Dispute Resolution (ODR) platform, available at ec.europa.eu/consumers/odr.

21. International customers

We operate from the United Kingdom but sell products internationally. If you are purchasing from outside the United Kingdom, you acknowledge that:

• you are responsible for compliance with all local laws and regulations applicable in your country of residence;
• additional taxes, customs duties, or import charges may apply upon or after delivery and are your responsibility unless otherwise expressly stated; and
• delivery timescales and availability may vary by destination.

Nothing in these Terms affects any mandatory consumer rights you may hold under the laws of your country of residence. If you are a consumer resident in the European Union, mandatory EU consumer protection laws will apply in addition to these Terms. If any provision of these Terms conflicts with a mandatory right you hold under applicable local law, that mandatory right will prevail.

22. Changes to these Terms

We may update these Terms from time to time to reflect changes in the law, our business practices, or other relevant factors. The latest version will always be published on this page, together with the date of the most recent update. Where changes are material, we will take reasonable steps to bring them to your attention.

Continued use of the website after updated Terms have been posted constitutes your acceptance of those Terms. If you do not agree to the updated Terms, you should stop using the website.

23. Severance

If any provision of these Terms is found by a court to be invalid, unlawful, or unenforceable, that provision shall be deemed deleted and the remaining provisions shall continue in full force and effect.

24. Waiver

A failure or delay by us to exercise any right or remedy under these Terms does not constitute a waiver of that right or remedy. A waiver of any breach of these Terms does not constitute a waiver of any subsequent breach.

25. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have jurisdiction to settle any dispute arising out of or in connection with these Terms, except where mandatory consumer protection laws applicable in your country of residence require that disputes be resolved in your local courts. In such cases, those mandatory provisions will apply.

26. Contact us

If you have any questions about these Terms, please contact us at: